- to expose the importance/foolishness of an idea

- to support the author´s impressions/views

-Since the journalist is rarely an expert in a field he writes about, he often refers to authorities in order to convince his readers.

- He quotes eye-witnesses in order to increase the impact on the reader and his own credibility.

- ... because they are indubitable authorities

- they share the author´s view that ...

- The text and its message comes to life through the presentation of real people who suffer from ...

- Some details like ... give evidence of the author´s authority on the subject.

- The repetition of ... attracts the reader´s attention and emphasizes the importance of the statement.

- It increases the emotional effect of the language.

- The present text abounds in images.

- Instead of just stating the fact ... he makes his text vivid by evoking the image of a new ...

- The author uses an ellipsis by laconically adding "...".

- The writer begins his text in a narrative and rather vivid way, whereas the rest of it is more theoretical.

- The introduction is likely to attract the reader´s attention.

- In order to illustrate his view he begins the text with ...

- ... adds special emphasis to a statement

- ... expresses doubt about ...

- ... implies that ...

- The author makes the beginning sound like a poem.